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fashion
magazine
[ 2023 nov ]
photography, typography, layout design
A fashion magazine based on the book and movie The Lorax.
The subject represented a corrupted Lorax whose greed took over. Instead of protecting the environment, they take advantage of its beauty by turning their surroundings into fashion.
Process
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me
Achieving the contrast was done mainly behind the scenes with color grading and photo manipulation in Photoshop.
In addition to photography, videography was used to create a teaser trailer for the fashion.
Contrast in colors and textures was going to be the main way of portraying a change in character and fashion. The bright nature behind the neutral-colored fashion switches to a bright fashion with a dull nature scene.
Photography was obviously a huge part of the design process. I had to find accurate nature scenes to depict both luscious nature and destroyed nature. The fashion had similar struggles in how I needed to put together a neutral/organic outfit and a vivid/artificial outfit.
final
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