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bang energy campaign
[ 2023 oct ]
photography, photo editing
A conceptual social media campaign to bring bingo players and Bang Energy together.
The project was based around picking a product and a niche audience to target. Bang Energy's current target audience is the younger generation. My thought was to branch out to a different age range and pick a group of individuals that might need a boost of energy. I landed on bingo players.
Process
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With the many photoshoots came many renditions. Different type layouts, compositions, color schemes, and bang flavors were tried. In the end, something more dynamic and vibrant was needed.
The real bulk of the project was done behind the scenes in Photoshop. Editing the colors, covering the blemishes, and tweaking the composition brought these photos to life. Some of these photos had complete color changes to match the bang flavor.
Numerous photoshoots occurred to get the final shots for each of the posts. I also had to come up with creative solutions on how to display the bingo props. For example, custom bingo cards were printed with the words "winning energy" and these were hung up with thin string to achieve a fall effect.
To target the bingo players accurately, I wanted to have one post with a "bingo player", a spread of the bingo props, and one showing how refreshing Bang Energy is. All are shown by the initial sketches.
final
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