top of page
amtrak app
rebrand
UI/UX, Illustration, typography
[ 2023 jan ]
A calming redesign of the Amtrak app to decreace the stress in travel.
Travel can be a stressful experience and having good UI/UX in a travel app is crucial in keeping the stress levels down. There were flaws in the Amtrak app that worsened the travel experience. I researched successful travel apps to add features to improve the Amtrak experience.
Lively illustrations and color sceme for calming experience
Alerts for the trains arival
Trains are displayed allowing customers to find their trains easily
Easy acess to purchased tickets
Process
_PNG.png)
_PNG.png)
_PNG.png)
_PNG.png)
Fonts & Colors
The current Amtrak app features many problems including a busy landing page filled with advertisements. Finding your purchased train ticket and information is difficult as well. These are experience changes I made in the updated design.
The first comp. helped figure out the layout and type treatment for the final design. Certain type was incomprehensible and there was little hierarchy.
The new color treatment was designed to create a calming experience for stress-filled travelers. Pastel colors are associated with serenity, optimism, and elegance. All of which are important to creating a seamless travel experience.
The illustrations pair with the color treatment to create a calming app experience for all types of travelers.
final
bottom of page